Leadership

Steve Wexler
Owner, W-E-X-L Coaching & Development, LLC
Interim Chief Executive Officer, Neuhoff Communications
Leadership Coach, Good Karma Brands

Steve Wexler (or “Wex” as he’s known) created a make-believe radio station (“W-E-X-L Radio”) in his bedroom when he was a kid and rode his bike to WTMJ in Milwaukee when he was 17 years old and asked if he could be on the air.

That began a career that has taken him from the control room to the board room and included on-air work before beginning his TV and Radio management journey in Milwaukee for Hearst (WISN) and in Portland, OR (KGW) and Seattle, WA (KING) for King Broadcasting. He returned home to Milwaukee and WTMJ as program director in 1993 for Journal Communications. Journal promoted Steve to market manager positions in Tucson, AZ and Omaha, NE where he began overseeing TV and Radio markets, including regional oversight of TV operations in Lansing, MI; Boise, ID, Green Bay, WI, Tucson, AZ and as the VP/GM of KMTV-TV in Omaha, NE and WTMJ-TV in Milwaukee.

In 2012, he was named division head of the 36-station, 8-market Journal Radio Group, a position he held through Journal’s merger with Cincinnati-based E.W. Scripps. In 2018, he led the sale of the radio group to four separate companies, including Good Karma Brands in Milwaukee, where remained as vice president and market manager until late 2022, when he launched his own leadership and coaching consultancy: “W-E-X-L Coaching & Development”. He continues his work with Good Karma Brands as their Leadership Coach, providing coaching and training for their sales and content teams across the country.

In 2024, Steve was tapped to serve as the interim CEO at Illinois-based Neuhoff Communications, providing leadership to the company during their management transition.

Steve is a frequent speaker at broadcast association conferences where he presents his “Wexcellence Tour” workshops on topics including leadership and culture; breakthrough talent and content; and building a winning sales culture.

Steve has served on the board of directors of the National Association of Broadcasters, the Radio Advertising Bureau and is a past Chair of the Wisconsin Broadcasters Association.

Steve and his wife Amy live just outside of Milwaukee, Wisconsin and have two children and two grandchildren.